400 Dementia Friends Supporting Our Communities

We have developed a customised training rollout model in partnership with Dementia Action Teesside. This training is delivered in our 'toolbox talks' and specific sessions tailored to different areas of our operations. As a result, our teams have gained valuable insights into dementia and learned how small changes can make a big difference to the lives of those affected by it.

Dementia is the UK's biggest health and social care challenge.

The statistics are staggering:

1 in 3 people born in the UK today will be diagnosed with dementia in their lifetime.

By 2040, 1.6 million people are expected to be living with dementia.

These numbers reflect the increasing importance of raising awareness and ensuring those living with dementia are supported to remain independent in their own homes.

Challenges Faced by Those Living with Dementia

Dementia brings unique challenges, especially when faced with unexpected situations. For example, something as routine as a repair person visiting the home of someone living with dementia can become overwhelming. Some of the common difficulties include:

• Confusion: Not recognising the purpose of the visit or understanding what the repair involves.
• Memory Issues: Forgetting the appointment, which could lead to distress when someone arrives.
• Communication Barriers: Difficulty explaining a problem or following what the visitor is saying.
• Anxiety: Feeling unsettled by a stranger entering their personal space.

For families and caregivers, these moments can be stressful too, as they try to balance supporting their loved one with their own responsibilities.

How Being a Dementia Friend Helps

Our 400 Dementia Friends are now better equipped to address these challenges compassionately and thoughtfully. Here’s how:

• Clear Communication: Using simple, reassuring language and taking the time to explain what’s happening.
• Patience and Understanding: Recognising signs of distress and responding with calm and kindness.
• Awareness of Triggers: Minimising noise, movements, or other factors that could increase anxiety.
• Empathy: Seeing things from the perspective of someone with dementia and adapting our approach accordingly.

These practices don’t just help our customers; they also support colleagues who may have loved ones living with dementia. John Rafferty, Thirteen’s Safeguarding and Inclusion Business Partner, said: “By creating an inclusive and dementia-aware workforce, we’re not only helping individuals but also enabling stronger, more supportive communities. We’re committed to continuing this work, ensuring our services and interactions reflect the needs of all customers.”

For more information on dementia or to find out how you can get involved, visit the Alzheimer’s Society website or our partner Dementia Action Teesside.